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The Bridgestone Product Experience

28 Sep 2012

Tyre Industry professionals and Bridgestone staff were given a unique insight into the company’s tyre range last week during the Bridgestone Product Experience at Rockingham Raceway with the chance to test no fewer than six different products.

Attendees at the event travelled from across Europe and were introduced to each of the six products via short presentations that covered the working criteria behind the tyre and each product’s handling characteristics before having the chance to test each model out on the infield tracks at the Northamptonshire circuit.

On view on the day were the Turanza T001 touring tyre, the Potenza Adrenalin RE002 high performance, Firestone Firehawk SZ90 RFT, Potenza S001 RFT and the Weather Control A001 all-weather tyre. In addition to this, the Potenza RE070 RFT was fitted to a Nissan Juke-R and GT-R, allowing attendees to experience demonstrations alongside a professional driver.

Andy Dingley, communications manager at Bridgestone Europe-North Region, said: “The Bridgestone Product Experience was a great success and gave us the chance to showcase the strength of our range through a combination of explanatory presentations and practical testing.”

“The purpose of the event was to provide information on some of our key products, and then let journalists and our trade customers test them to see if they met expectations in real world conditions.

The feedback from these tests are that our products exceeded expectations across the board and were well received all round. It’s a testament to the durability of our products that we only needed to replace three tyres during the whole of the three day event. We have long known that our products are very strong and durable, but this was a real bonus. . This is the first of a number of testing events that will take place over the coming months as we aim to ensure that as many people as possible experience Bridgestone products and their characteristics first hand.”

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