National’s Industry Leading Website
01 Mar 2011
National Tyres and Autocare offers online ordering for tyres, exhausts, batteries, MOTs and oil changes on its industry leading website, national.co.uk. The website has been designed with the end-user in mind, with a simple look-up facility and quick and easy navigation. Customers can book the product or service they require, choosing a time and branch to suit them from over 215 locations nationwide.
Special offers are highlighted throughout the site with prominently displayed product panels featuring the latest deals which are regularly updated. Customers can also access discount codes within the special offers section for money off leading brands when buying online.
Multi-purchase offers, discounts and free guarantees are highlighted using vibrant icons within customers’ search results. Each search is also broken down into easy to understand categories such as premium, mid-range and budget tyres, allowing the customer to narrow the search to match their requirements.
Downloadable discount vouchers can also be printed off for customers who prefer to visit a branch.
A dedicated free-phone number appears on every page which connects customers to their local branch during opening hours and to National’s 24-7-365 call centre operation at all other times, so there is always a real person at the end of the line to offer expert help and advice.
Additional services such as Tyre Pressure Monitoring Systems and scratch repair services puncture repair sealants are also available on the site, through partnership with specialist organisations offering competitive prices and exclusive offers for National customers.
Product Information / Free Safety Checks
In addition to online ordering, the site also offers a wealth of product information and safety advice for motorists, such as the how to check your tyre tread is safe and legal, advice on fitting winter tyres, the best type of oil for your engine and troubleshooting brake problems.
This is supported by Free Safety Inspections bookable online–a completely free, no obligation visual safety check carried out by National Tyres fitting staff offering expert advice and peace of mind for motorists.
Michael Bourne, Group Marketing Director, National Tyres and Autocare commented “Our site has been designed with the evolving requirements of the end user in mind and reflects our commitment to providing an excellent customer experience coupled the unrivalled value our customers have come to expect from National.”
National Tyres and Autocare is the UK’s leading independent fast-fit specialist, meeting the needs over one million customers per year. For more information visit www.national.co.uk or call 0800 62 66 66 for your nearest branch.
Source : www.national.co.uk
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