New National Website Designed with the Customer in Mind
01 Apr 2010
National Tyres and Autocare has re-launched their website which has been completely overhauled to provide an improved online ordering and browsing experience, and a wider range of products, offers and discounts than ever before.
The streamlined site is easier to navigate, with prominent search options now more easily accessible from the homepage allowing users to search for tyres by size, vehicle make and model or simply by entering their registration number using the DVLA’s latest data.
Exhausts, batteries, oil & filter changes and motorcycle tyres are also available to book online, with each category displayed prominently for quick search on the homepage.
A dedicated free-phone number has also been added which connects customers to their local branch during normal operating hours and at all other times is answered by National’s 24-7-365, call centre operation based in Stockport, meaning there is always someone on hand to offer expert help and advice.
On every page, a special offer panel directs customers to new products or special prices relating to their search, to help save time and money. Offers are also highlighted on product search results, so customers can see at a glance what savings and discounts are available.
For customers who prefer to browse online and then buy in branch, there are downloadable discount vouchers offering savings on a selection of products; customers simply print off and bring the vouchers into their local branch at a time to suit them.
There are new product categories from partner organisations such as Revive (scratch repair service), Tyresure (tyre pressure monitoring systems), Tyre Weld (puncture repair sealant) and Quoteline Direct (car, van, bike and home insurance) with more partner offers already in the pipeline.
There’s also a revised products section containing helpful information and advice for motorists, with everything they need to know from looking after their tyres to spotting the early signs of wear and tear from mechanical defects.
Michael Bourne, Group Marketing Director, National Tyres and Autocare commented “The role of the internet site has changed rapidly over the last decade as customers have come to view web sites as a company’s ‘shop window’. Customers demand the flexibility to view what they want, when they want and if you can’t provide that functionality, you can quickly get left behind. Our site has been re-designed with the evolving requirements of the end user in mind and reflects our commitment to providing an excellent customer experience coupled the unrivalled value our customers have come to expect from National.”