The Michelin e.Primacy – Michelin’s most eco-friendly tyre

Author Name – Jack Underwood

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On the 5th November 2020, premium tyre brand manufacturer Michelin announced their newest eco-friendly tyre range; the Michelin e.Primacy tyre. Michelin tyres are synonymous with creating ultra-high performance tyres such as the Michelin Pilot Sport 4S and the Michelin CrossClimate and their new Michelin e.Primacy tyre range will be no different.

When Michelin phased out their Michelin Energy Saver and Michelin Energy Saver + tyre range, the Michelin Primacy 4 was recommended as an Eco-Friendly alternative. However, Michelin's new e.Primacy tyre range has been announced as its rightful successor.

Michelin e-primacy

Michelin have invested heavily into the research and development over recent years and we can assure you that if are looking for a premium tyre with not only excellent driving characteristics but also eco-friendly, then the Michelin e.Primacy tyres are tyres for you.

The Michelin e.Primacy tyre range is the first-ever tyre to have been released with an Environmental Product Declaration. The Environmental Product Declaration is independently verified document which assesses the environmental impacts of products, in this case, tyres within the UK tyre market.

The Michelin e.Primacy Tyre Launch

Due to the current circumstances regarding COVID-19, the Michelin e.Primacy tyre range was announced via an online tyre launch. The Michelin e.Primacy tyre has been manufactured to ensure that the entire life cycle analysis has been integrated into the tyre design to cope with the product's environmental impact. The Michelin e.Primacy is Michelin's best-rated tyre in terms of rolling resistance. As well as this, it is important to note that other factors such as safety, grip and durability are still at the extremely high standard as expected from Michelin tyres.

The Michelin e.Primacy tyre has been manufactured to be "CO2 Neutral" at the time of purchase. This a 'world first' that will no doubt pave the way for a new generation of products to be introduced into the UK tyre market over the next few years.

In terms of rolling resistance, the Michelin e.Primacy saves drivers approximately 0.20 litres of fuel, per 62 miles. This is an important aspect you know, as this will save you money over the lifetime of the tyre- using a fewer amount of fuel leads to a reduction in CO2 emissions.

Improved Rolling Resistance

The Michelin e.Primacy also encourages the transition from petrol and diesel vehicles to electric or hybrid vehicles. Again, due to the excellent rolling resistance characteristics, this improves the energy efficiency of electric vehicles; meaning that you will be able to drive for longer. The electric car and plug-in hybrid market is on the rise. In has been reported that in September 2020 that there has been a increase in electric car registrations compared Septemer 2019, and plug-in hybrid vehicles grew 139%

The Michelin e.Primacy tyre range will be released in Spring 2021 and will be able for purchase at your local National Tyres and Autocare branch. As well as purchasing tyres directly from branch, you can also purchase Michelin tyres online on and get them fitted at a branch local to you. 

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