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Comparing the Giants - BMW 320d ED and Audi A4 TDIe

Mike Bourne | 16th August 2012

The newcomer, BMW 320d ED offers an intense competition to the freshly made-over Audi A4 TDIe with respect to CO 2 emissions and fuel efficiency. Let’s evaluate the supermodels, and find out which one will reign.

Being Environment Conscious

Government is reinforcing the importance of being responsible towards the environment in the form of stricter regulations and increased taxes on CO 2 emissions. In the wake of such a scenario, it becomes extremely crucial for a car buyer to decide on the right car that would be easy on the environment and their pockets in the long run.

The Clash of Titans

The engineering design and specifications of BMW’s 320d ED and Audi’s A4 TDIe have been developed ensuring minimum possible emissions, maximum performance efficiency and no compromise on their premium image. With that information, it becomes all the more difficult to identify the better all-rounder among the two.

The Original BMW 320d EfficientDynamics

With its launch in 2010, this BMW model became a rage in the automobile sector and it went on to become the most popular car of the BMW 3 series. Hence, the expectations from the newest entrant in the series are obviously high. The friends and foes are equally eager to find out whether history repeats itself with the new BMW 320d ED.

Strongest Competitor

The closest competitor of the newbie is the Audi’s newly face lifted version, Audi A4 TDIe. Its lowest level of emissions and economised fuel consumption make it a strong contender in the compact executive class segment.

Audi has established a new milestone in fuel efficiency with this car without compromising on the car’s appearance.

The Comparison

The latest BMW 320d ED is a clear-cut winner when it comes to fuel savings and release of CO2. Also, these are not the only criteria that this newcomer excels at. The larger space for passengers and baggage and the better legroom make it a favourable choice for families. The superior cabin space and optimised features for an enhanced driving experience are sure to turn any drive into a superb one.

The rival, Audi A4 TDIe does have its set of merits. The comfort level, its looks and the very efficient 2.0 litre diesel engine, all combined together provide great value for money. However, compared to BMW 320d ED, it could improve on its stiff suspension, the thirst for fuel and the ability to keep the driver engaged.

All said and done, the attractive interiors, driving dynamics and lower kerbweight, which makes it faster than ever, make sure that this version of BMW 3 series stays on top amidst competition.

The Price Comparison

The Audi A4 TDIe comes at £30,130 trying its best to knock off BMW 320d ED from the top position.

At the same time, the agility combined with superior on-road efficiency of BMW 320d ED comes at a matchless price tag of around £29,080. It is impossible to find a car in the market with such superiority of built and practicality of performance at this price.



This article is written by Michael Bourne who has 17 years experience in the tyre industry. Michael is Marketing Director for National Tyres and Autocare, the UK’s largest independent tyre retailer. Michael also sits on the steering committee of the influential not-for-profit safety organisation, TyreSafe. If you would like to make contact with Michael then you can do so by Email and also see Michael’s Google+ profile or contact customer service for any other query.

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